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In this case study I offer an insight into the activity of an association for local traditions in a Hungarian village. In addition, I provide some general analytical frames for the examination of such tradition-based locality projects. The field of the observation is Kóny, a village in north-west Hungary. Its peasant traditions – especially the famous male dance, Kóny verbunk – were re-contextualised from time to time in the 20th century. The latest, recent, wave of re-construction concentrates on the systematic (re-)valorisation of locality by highlighting its former peasant traditions and the vernacularisation of the concept of heritage. While the organising work means a new, shared everyday practice for the association’s members, performing the traditions in the public space offers the villagers an occasion to reinforce local identity and identify with the locality.
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