The Role of Place-lore in Environmental Conflict Discourse: The Case of Paluküla Sacred Hill in Estonia
AbstractThis article is a critical study of how local place-related narratives, i.e. place-lore, is integrated into environmental discussion and how it has significant potential to illustrate local and public, as well as vernacular and institutional, meanings concerned with the environment. Combining the frameworks of ecosemiotics, environmental communication studies, and place-lore research, the article explores how a new storytelling context, ideological selection, and the logic of conflict communication influence the re-contextualisation and interpretation of place-lore. The theory is applied to an empirical examination of public discussion of Palukyla sacred hill in Central Estonia. Tracking references to previous place-lore about Palukyla Hill in the media coverage of the conflict allows a demonstration of how the contextuality and referentiality towards an extra-narrative environment that are originally present in place-lore are often overlooked or ignored in conflict discourse. This, in turn, leads to socially and ecologically disconnected discussion.
Under the Creative Commons Attribution-NonCommercial-NoDerivs license, the author(s) and users are free to share (copy, distribute and transmit the contribution) under the following conditions: 1. they must attribute the contribution in the manner specified by the author or licensor, 2. they may not use this contribution for commercial purposes, 3. they may not alter, transform, or build upon this work.
Authors retain the following rights:
- copyright, and other proprietary rights relating to the article, such as patent rights,
- the right to use the substance of the article in future own works, including lectures and books,
- the right to reproduce the article for own purposes, provided the copies are not offered for sale,
- the right to self-archive the article.